I've been working with brands for the past 16 years – fine tuning their narrative and refining their visual identity.

I tell stories with my lens, capturing the essence of a moment, or the character of a product. Photo and video are a huge part of my storytelling process.

With a strong background in performance and composition, I keep my connection with the music industry through my productions. I am an award-winning singer-songwriter with a passion for the guitar.

I believe in getting my hands dirty and exploring my creativity through various media. I've launched my own hand-lettering project, Laqam, in 2020, and keep researching and creating for fun.